What millennials want from their CEOs: Activism

From The Washington Post

By Jena McGregor

Americans, on the whole, aren’t so sure how they feel about chief executives speaking up about social issues such as climate change or President Trump’s travel ban. Some like the idea, especially if they agree with the CEO, making them more likely to buy products from a company with which they agree. Others wish CEOs would just be quiet, believing they should stick to running their businesses rather than wading into political chatter.

But there’s one group of consumers that is far more likely than others to believe corporate leaders have a responsibility to speak up on societal matters — and it will come as little surprise. It’s millennials.

A new report from the global public relations firm Weber Shandwick and KRC Research surveyed Americans on how they feel about “CEO activism” — when corporate officials make public statements on social issues. In recent years, more and more chief executives have been speaking up, urging the White House to remain in the Paris climate accord, criticizing regulations that limit gay rights, defending journalism amid accusations of “fake news” or criticizing dysfunction in Washington.