Why You Should Care About B Corporations

From genevaglobal

Pick up the Wall Street Journal on any given day and there’s a good chance you’ll read of another company scandal.

From the tech industry grappling with gender discrimination allegations to companies withholding damaging information about data breaches to airlines roughing up their customers, it’s not hard to become cynical about the business sector.

But while there have been many bad apples, there are also plenty of business leaders who are running their companies in an ethical manner and who measure their success based on more than the bottom line.

The problem is that there’s never been an easy way to identify who these companies are. Plus, their individual efforts are often overshadowed by bad behavior that generates the headlines.

However, for the past 10 years, there’s been an organized movement to bring these isolated voices together to collectively raise the profile of companies demonstrating a better way to do business. These are Certified B Corporations. B Corporations have met the highest standards of social and environmental performance, transparency, and accountability, and Geneva Global is proud to be one.