The spiritual guru Deepak Chopra had just finished teaching a class about ethics in business at Columbia Business School when he called the billionaire investor Paul Tudor Jones II in the fall of 2012.
“‘Listen, one of my students has got a really good idea,’” Mr. Jones said Mr. Chopra had told him. The student had posed two questions: “Why can’t companies be an instrument for goodness? Why can’t companies focus their capital — human and financial — on being a change agent for societal betterment, a change agent for justness?”
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