We all have a relationship with money, but few of us consider where that story began. Our experiences, beliefs, emotions, relationships, and values shape how we earn, spend, save, give, and invest, often without us realizing it.
These influences don't stop at individual choices. They show up in conversations between advisors and clients, in family decisions about wealth and giving, and in foundation and endowment boardrooms where individuals are collectively entrusted with institutional assets. They also shape how we approach impact: whether we're willing to move from grants to investments, how risky a community or place-based deal feels, and how a board weighs mission alongside returns. Even when we share a goal, our different experiences can lead us to see risk, opportunity, and responsibility very differently.
Join Licensed Marriage & Family Therapist Moraya Seeger DeGeare of Calibrate, Michael O'Bryan of humanature, and Kate Duffy of Bryn Mawr Trust for a conversation about the human side of financial decision-making. We'll explore the stories and patterns that shape how we relate to money, how emotions and relationships influence our choices, and what it takes to make financial decisions that are more intentional and aligned with what most matters to us.
Whether you're an individual investor, part of a family making decisions about wealth, an investment advisor or financial professional working with clients, or a board member helping steward institutional assets, this conversation will offer new ways to think about how we make decisions about money… and how we might make those decisions more thoughtfully, together.
Curious about your own money story? Take the free Calibrate assessment here before the session on November 5 to see how your decision style, values, and blindspots show up in your financial choices. Moraya will share anonymized, aggregate insights from attendees' results during the panel.
Speakers
Michael O'Bryan
CEO, humanature
Michael O’Bryan is a nationally respected strategist and social designer whose work focuses on how institutions and initiatives support human potential, economic opportunity, and community wellbeing. He is the Founder and CEO of humanature and Executive Director of The Wealth + Work Futures Lab. Michael has been invited to speak at national convenings hosted by Comcast NBCUniversal, SOCAP, Compass Working Capital, Workforce Matters, Jobs for the Future, and the National Skills Coalition. He is a former Distinguished Resident Fellow at Drexel University’s Lindy Institute for Urban Innovation and currently serves as Board Chair of The Samuel S. Fels Fund, as well as on the boards of The Union Benevolent Association and The Philadelphia Cultural Fund. His work has been recognized with the Diversity in Business Award from the Philadelphia Business Journal and City & State’s “40 in Their 40s.
Moraya Seeger DeGeare
Co-Founder & Chief Clinical Strategist, Calibrate & BFF Therapy
Moraya Seeger DeGeare researches how trust, attunement, and emotional intelligence shape financial decision making for households. She translates that research into methodology and fintech tools that help couples, advisors, therapists, and teams take action that improves their wellbeing. She is Chief Clinical Strategist at Calibrate, a licensed marriage and family therapist, and co-founder of BFF Therapy. Moraya is certified in Emotionally Focused Therapy and in intimacy for autism and neurodivergent relationships. She co-hosts the HomeEc Podcast with Nick Ashburn. Her work on money, relationships, and identity has been featured in Forbes, NPR, Good Morning America, and Refinery29, among other international outlets.
Kate Duffy
SVP, Senior Wealth Advisor, Certified Financial Behavioral Specialist, Bryn Mawr Trust
Kate Duffy is a Senior Wealth Advisor. Kate has spent over two decades specializing in portfolio management and comprehensive financial planning for clients. She’s passionate about helping clients understand their unique relationship with money while optimizing outcomes by incorporating structure and pragmatism. Based on thoughtfulness and careful listening, Kate's interpersonal approach prioritizes the purpose and meaning of client wealth beyond the analytics underpinning her expertise. She is a Certified Financial Behavior Specialist® and holds a master’s degree in financial planning and financial psychology from Creighton University’s Heider College of Business. Kate is also the co-host of The Planning Perspectives Podcast, a planning and advice podcast from Bryn Mawr Trust.
Moderator
Jill Fink
Executive Director, The Merchants Fund
Jill Fink is a recognized advocate for small businesses and community-driven economic development. She has served as Executive Director of The Merchants Fund since 2018, leading efforts to support Philadelphia’s under-resourced small businesses through grants and tailored support. Her work sits at the intersection of entrepreneurship, wealth building, and inclusive local economies. Under her leadership, TMF’s grantmaking has grown 5x and the organization is nearing full values alignment across its assets. In 2025, Jill received The Philadelphia Citizen’s Rad Award for Nonprofit Leader of the Year. Jill’s commitment to equitable economic opportunity is rooted in her experience as a social entrepreneur. In 2004, she founded Mugshots Coffeehouse, a mission-driven café and founding Certified B Corp. She holds degrees from The College of New Jersey and Rutgers University and has completed executive programs at Bryn Mawr College and Wharton Executive Education.