Impact investing has existed for a substantial amount of time, but it has not been fully embraced by the investment community and, to many, is still not considered a mainstream investment practice. While there are signs that its adoption is increasing, there are several barriers, both real and perceived, that have slowed its adoption. This paper will present some of the key reasons for impact investments’ slow adoption. It will provide background on the industry and discuss specific factors causing its slow adoption. This paper will then provide several principles aimed at furthering investors’ understanding of impact.
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